Sexuality has been employed in advertising since the beginning of advertising itself. Sexual appeals used in ads are of many types and consist of a variety of elements. They often are grounded in visual elements, such as attractive models, and may portray varying degrees of nudity and suggestiveness. Over the past two decades, the use of increasingly explicit sexual imagery in consumer-oriented print advertising has become almost commonplace.
Whether it’s good or bad – sexuality is considered one of the most powerful tools of marketing and particularly advertising. So when it comes to creating an advertisement and you don’t have too many clever ideas – always remember one general rule – sex sells.
However, a recent survey in the United Kingdom shows that about two thirds of women thought that advertisers had gone too far in using sex to sell product. Use of sexual imagery in advertising has been criticized on various grounds. Religious Conservatives often consider it obscene. Some feminists and masculists claim it reinforces sexism by objectifying the individual. Moreover, the unrealistic importance given to body image has been blamed for the poor self – esteem and unhappiness among ordinary people, particularly the youth.
On the other hand, there are many products closely related to sex, for example – condoms, lingerie, so there is probably nothing wrong with these companies using sexuality to promote their products.
Now let’s jump to the sexy ad collection, and after that – tell us what you think.
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Ziegler: Man's Perfect Dream

Woolstudio: Dominatrix

Wonderbra: Cook

White night: Chocolate condoms

Viva TV: Jenn

Titus: Second Job

Termix Club: Team photo

Target maternity bras: Cranes

The Swiss Federal Office of Public Health: Aids awareness, Hockey

Suraksha Mudra: Jeans

Sundek beachwear: Girl

Suede: Killer

Sisley: Transparent Clothes

Sisley Nothing

Plate-Forme Prévention SIDA: Car

Semos: Lessons

Prockey Pen: Bikini Black

Playboy: Peta

Playboy: Hot teacher

Meltin' Pot jeans: Bed

Meltin'Pot: 001 Step to an exciting job

Matchbox: Blonde girl

Mambo: 0%

Lynx deodorant: Baja

Luciano Carvari: Flora Amore

Lorgan's The Retro Store: Dining room

London Fog: Gisele Bündchen

Lego: Sex

Lebenslust Lümmeltüten/Beate Uhse: Sitting

K-Lynn Lingerie: Bra

jbs mens underwear: Nurse

Ipanema Gisele Bundchen Sandals: Tattoo

Imedeen Tan Optimizer: Bra

Fowin: Eggplant

Ferrino Sleeping Bags: Butterfly

Equinox Fitness: Nuns

E45: Arms

Downy: Naturally soft

Dim Paris Lingerie: Dim girls

DDB: Calendar

Club Cola: Sunshine Asses

Ché Magazine: Playgirl

Bynolyt Binoculars: Eskimo

Bozzano Foot Deodorant: Escape

Masterfoods Bounty Chocolate: Ball

PETA: Boss Models

Blush Lingerie: Stimulation

Billy Boy: Strawberry

Axe: Shaved

Axe Shower Gel: Milk shake

ARPA: Panther

Aquafresh Whitening Toothpaste: Sun

Aniela: Bra

Vitasnella: Hanger

Parafernalia: Fireman

Pepsi Raw: In the raw

Old Khaki Clothing: Four

Hans Wagner Butcher’s Shop: Supermarket

Condomshop.ch: Fire brigade

Layconsa highlighter: Topless

Deleye: Guy

Luxembourg Government: Human Trading

Levis Red Tab Jeans: Hanging

L'effet pei: Girl

Hansaplast Long Pleasure Condoms: Blonde

Fayreform Lingerie: Work Your Curves

Adanac Glass: Invisible showers

Fresh Life Snack Pack: Egg

Pantene: Blond

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