Sexuality has been employed in advertising since the beginning of advertising itself. Sexual appeals used in ads are of many types and consist of a variety of elements. They often are grounded in visual elements, such as attractive models, and may portray varying degrees of nudity and suggestiveness. Over the past two decades, the use of increasingly explicit sexual imagery in consumer-oriented print advertising has become almost commonplace.
Whether it’s good or bad – sexuality is considered one of the most powerful tools of marketing and particularly advertising. So when it comes to creating an advertisement and you don’t have too many clever ideas – always remember one general rule – sex sells.
However, a recent survey in the United Kingdom shows that about two thirds of women thought that advertisers had gone too far in using sex to sell product. Use of sexual imagery in advertising has been criticized on various grounds. Religious Conservatives often consider it obscene. Some feminists and masculists claim it reinforces sexism by objectifying the individual. Moreover, the unrealistic importance given to body image has been blamed for the poor self – esteem and unhappiness among ordinary people, particularly the youth.
On the other hand, there are many products closely related to sex, for example – condoms, lingerie, so there is probably nothing wrong with these companies using sexuality to promote their products.
Now let’s jump to the sexy ad collection, and after that – tell us what you think.
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Ziegler: Man's Perfect Dream
Woolstudio: Dominatrix
Wonderbra: Cook
White night: Chocolate condoms
Viva TV: Jenn
Titus: Second Job
Termix Club: Team photo
Target maternity bras: Cranes
The Swiss Federal Office of Public Health: Aids awareness, Hockey
Suraksha Mudra: Jeans
Sundek beachwear: Girl
Suede: Killer
Sisley: Transparent Clothes
Sisley Nothing
Plate-Forme Prévention SIDA: Car
Semos: Lessons
Prockey Pen: Bikini Black
Playboy: Peta
Playboy: Hot teacher
Meltin' Pot jeans: Bed
Meltin'Pot: 001 Step to an exciting job
Matchbox: Blonde girl
Mambo: 0%
Lynx deodorant: Baja
Luciano Carvari: Flora Amore
Lorgan's The Retro Store: Dining room
London Fog: Gisele Bündchen
Lego: Sex
Lebenslust Lümmeltüten/Beate Uhse: Sitting
K-Lynn Lingerie: Bra
jbs mens underwear: Nurse
Ipanema Gisele Bundchen Sandals: Tattoo
Imedeen Tan Optimizer: Bra
Fowin: Eggplant
Ferrino Sleeping Bags: Butterfly
Equinox Fitness: Nuns
E45: Arms
Downy: Naturally soft
Dim Paris Lingerie: Dim girls
DDB: Calendar
Club Cola: Sunshine Asses
Ché Magazine: Playgirl
Bynolyt Binoculars: Eskimo
Bozzano Foot Deodorant: Escape
Masterfoods Bounty Chocolate: Ball
PETA: Boss Models
Blush Lingerie: Stimulation
Billy Boy: Strawberry
Axe: Shaved
Axe Shower Gel: Milk shake
ARPA: Panther
Aquafresh Whitening Toothpaste: Sun
Aniela: Bra
Vitasnella: Hanger
Parafernalia: Fireman
Pepsi Raw: In the raw
Old Khaki Clothing: Four
Hans Wagner Butcher’s Shop: Supermarket
Condomshop.ch: Fire brigade
Layconsa highlighter: Topless
Deleye: Guy
Luxembourg Government: Human Trading
Levis Red Tab Jeans: Hanging
L'effet pei: Girl
Hansaplast Long Pleasure Condoms: Blonde
Fayreform Lingerie: Work Your Curves
Adanac Glass: Invisible showers
Fresh Life Snack Pack: Egg
Pantene: Blond
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